Dustin Lucier DiTommaso

I'm a designer of things big and small; digital, ethereal and tangible; pragmatic and theoretical; services, products and more. I'm particularly drawn to mobile platforms and touch interfaces, multi-channel experiences, customer lifecyles, transformative design, game layers and healthcare solutions. I tackle wicked problems daily as an Experience Design Director at Mad*Pow and work with a great collection of clients and collaborators.

Beyond client-work, I love making time to present and participate on panels at conferences and corporations. Please if you are interested in hiring me for a speaking engagment or on-site workshop.

Current events, observations, musings and sightings…

Feb 1-4, 2012: Interaction 12, Dublin

Interaction12 is the fifth annual conference hosted by the Interaction Design Association (IxDA). Each year, IxDA aims to gather the interaction design community to connect, educate, and inspire.

I'm presenting an IxD focused version of "Beyond Gamification…"

Interaction 12, February 1-4, 2012, Dublin

Learn More and Register Here

March 25-27, 2012: HxD Conference

The HxD Conference blends the perspectives of healthcare thought leaders, product developers, and designers across a broad spectrum of healthcare technologies and delivery channels.

I'll be giving a talk and workshop on designing behavior change games…

HxD Con: March 25 - 27, 2012, Boston MA

Learn More and Register Here

Whitepaper: Defining a Social Commerce Strategy

Shopping is and always has been a social activity. Relying on friends, family and other consumers to help guide purchase decisions is fundamental to shopping behavior. Digital technology is amplifying these behaviors in a fundamental way, gving rise to the new consumer – connected, empowered and informed. For this consumer, social is not a channel, it is a tool, and in the context of consumer behavior, it is a tool for making smarter choices with ease. Understanding how social networks are used and how they shape purchasing decisions is essential for businesses and marketers to understand…

Read Defining a Social Commerce Strategy

Current Presentation: Beyond Gamification

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table…

View Beyond Gamification on Slideshare

From the Mad*Pow Blog

Everyday we interact with digitally-enabled machines and services to work, play, learn, create, connect and communicate. The quality of the interactions we have with these systems — the successes and failures, expectations and surprises determine the overall experience we perceive upon engagement and reflection. This is the world of Interaction Design (IxD) and the responsibility of the interaction designer…

Read Zen and the Art of Interaction Design

From Slideshare

Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think…

Read Evangelizing User Experience Design